The PR Agency Handbook

The PR Agency Handbook
Author :
Publisher : SAGE Publications
Total Pages : 386
Release :
ISBN-10 : 9781506329062
ISBN-13 : 1506329063
Rating : 4/5 (62 Downloads)

Book Synopsis The PR Agency Handbook by : Regina M. Luttrell

Download or read book The PR Agency Handbook written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-03-26 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.


The PR Agency Handbook Related Books

The PR Agency Handbook
Language: en
Pages: 296
Authors: Regina M. Luttrell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-04-24 - Publisher: SAGE Publications, Incorporated

DOWNLOAD EBOOK

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers bes
The PR Agency Handbook
Language: en
Pages: 306
Authors: Regina M. Luttrell
Categories: Business & Economics
Type: BOOK - Published: 2018-03-26 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers be
The Marketing Agency Blueprint
Language: en
Pages: 262
Authors: Paul Roetzer
Categories: Business & Economics
Type: BOOK - Published: 2011-11-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress
Language: en
Pages: 376
Authors: Bradford Fitch
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: The Capitol Net Inc

DOWNLOAD EBOOK

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Be
The Routledge Handbook of Philosophy of Agency
Language: en
Pages: 492
Authors: Luca Ferrero
Categories: Philosophy
Type: BOOK - Published: 2022-01-26 - Publisher: Routledge

DOWNLOAD EBOOK

One of the most basic and important distinctions we draw is between those entities with the capacity of agency and those without. As humans we enjoy agency in i