The PR Campaigns Worktext
Author | : Maria Elles Scott |
Publisher | : SAGE Publications |
Total Pages | : 233 |
Release | : 2020-07-16 |
ISBN-10 | : 9781071818473 |
ISBN-13 | : 1071818473 |
Rating | : 4/5 (73 Downloads) |
Download or read book The PR Campaigns Worktext written by Maria Elles Scott and published by SAGE Publications. This book was released on 2020-07-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns by combining coverage of fundamental PR campaign concepts with the classic design of a workbook. Unlike other campaigns texts, the worktext presents concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign.