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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in sc

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc

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