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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However,

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, a

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the