Amvik eBook Solutions

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates cri

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti