Download or read book The Seven Myths of Customer Management written by John Abram and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.