People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way
Offers a unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the envi
This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisur
An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, interc
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati