Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrativ
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunder
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for exe
Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping About This Book Detailed guidance
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu