Amvik eBook Solutions

Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2021) focused on "Acceleration of Digital Innovation & Technology towards

Artificial Intelligence and Innovation Management contributes to the ongoing debate among innovation scholars and practitioners focusing on the potential impact

Consumer behaviour.