This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare co
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic pr
Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding s
This is the first detailed view of the managerial accountant’s role and responsibilities in organization setting. Its aim is to foster role development: the o