Amvik eBook Solutions

The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from

This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial t