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​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the

Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to cre