Download or read book Variable Quality in Consumer Theory written by W.M. Wadman and published by Routledge. This book was released on 2016-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.