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This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique i