Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff