Amvik eBook Solutions

With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertisi

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for im

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with con

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the