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A perfect writing format to write and monitor your Marketing Plan as laid out in the popular book: The Final Marketing Plan by Jake Smith Create and measure up

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P

Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you th

Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking t

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull