Through ideas and practices straight from the classrooms of outstanding teachers, this lively resource illustrates writing that makes an impact on a reader, a w
Karl Iglesias breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of
Write to Influence! Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More Powerful wr
Capture the minds, hearts, and imaginations of 21st century readers! Whether you're a commercial storyteller or a literary novelist, whether your goal is to wri