Download or read book 50 Trade Secrets of Great Design Packaging written by Stafford Cliff and published by Rockport Publishers. This book was released on 2002 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50 Trade Secrets of Great Design: Packaging looks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.