Download or read book Advanced Introduction to Advertising written by Patrick De Pelsmacker and published by Edward Elgar Publishing. This book was released on 2021-12-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?