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The British campaign in Norway in 1940 was an ignominious and abject failure. It is perhaps best known as the fiasco which directly led to the fall of Prime Min
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional assoc
Anatomy of Victory
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This groundbreaking book provides the first systematic comparison of America’s modern wars and why they were won or lost. John D. Caldwell uses the World War
The Anatomy of an Advertising Campaign
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Anatomy of Failure
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Why, since the end of World War II, has the United States either lost every war it started or failed in every military intervention it prosecuted? Harlan Ullman