Download or read book Antarrashtriya Vipran (International Marketing) by Dr. Satish Kumar Saha (eBook) written by Dr. Satish Kumar Saha and published by sbpd publications. This book was released on 2020-12-10 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3. Identification and Selection of Foreign Market : Entry Mode Decisions, 4. International Product Planning, 5. Product Life-Cycle and New Product Development, 6. Product Designing, Standardization Vs Adaptation, 7. Branding and Trademark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12. International Payment Terms and Methods, 13. Sales Promotion in International Marketing, 14. International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18. Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.