Download or read book Archaeology Is a Brand! written by Cornelius Holtorf and published by Routledge. This book was released on 2016-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.