Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2010-10-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.