Download or read book Behavioral Economy Methods Predict Organizational Behavior and Marketing Behav written by Johnny Ch Lok and published by . This book was released on 2018-04-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 20 years, many researchers believe to apply behavioral economic macroeconomic models which can predict market behavioral change. The reasons are based on assumptions of optimizing behavior in many cases have difficulty accounting for key real-world observations. Hence, researchers have used behavioral economics assumptions with the aim of making their model predicting better fit the data.