Beijing Jeep

Beijing Jeep
Author :
Publisher : Routledge
Total Pages : 455
Release :
ISBN-10 : 9780429981722
ISBN-13 : 0429981724
Rating : 4/5 (22 Downloads)

Book Synopsis Beijing Jeep by : Jim Mann

Download or read book Beijing Jeep written by Jim Mann and published by Routledge. This book was released on 2018-05-04 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom.


Beijing Jeep Related Books

Beijing Jeep
Language: en
Pages: 455
Authors: Jim Mann
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

DOWNLOAD EBOOK

When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the wor
Human Resource Management in the Asia-Pacific Region
Language: en
Pages: 230
Authors: Chris Rowley
Categories: History
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

DOWNLOAD EBOOK

HRM (human resource management) suffers from a selective tendancy and ad hoc approach, which misses the historical, paradoxical often incoherent, incompatible a
Jeep Color History
Language: en
Pages: 132
Authors: Steve Statham
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK

International Investment Strategies in the People's Republic of China
Language: en
Pages: 302
Authors: Yadong Luo
Categories: Business & Economics
Type: BOOK - Published: 2019-05-20 - Publisher: Routledge

DOWNLOAD EBOOK

First published in 1998, this volume explores international investment strategies as mainly antecedent decisions about what, when, where, and how a transnationa
International Business Case Studies For the Multicultural Marketplace
Language: en
Pages: 434
Authors: Robert T. Moran
Categories: Business & Economics
Type: BOOK - Published: 2013-01-11 - Publisher: Routledge

DOWNLOAD EBOOK

An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences. A comprehensive exploratio