Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market

Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market
Author :
Publisher : GRIN Verlag
Total Pages : 52
Release :
ISBN-10 : 9783638147712
ISBN-13 : 3638147711
Rating : 4/5 (12 Downloads)

Book Synopsis Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market by : Marc Gittler

Download or read book Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market written by Marc Gittler and published by GRIN Verlag. This book was released on 2002-10-15 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: A, International School of Management Dortmund (San Diego, USA), course: Strategic Management, language: English, abstract: Ben and Jerry’s is one of the best known super-premium ice-cream manufactures in the United States. In 1998 Ben and Jerry’s expanded its business to Japan, the second largest ice cream market in the world. It was a significant step in the company’s history and strategic orientation. In the beginning they had to face several problems which had to be solved before entering the market. This planning phase took from 1994 to 1996 followed by a test market phase in 1997. One of the mayor problems was to find a partner who could provide an adequate distribution network. Ben and Jerry’s finally decided to enter the market with the help of Seven-Eleven Japan Co. Ltd., which is a franchise convenience store chain of about 8,000 stores in Japan. This made it possible for Ben and Jerry’s to offer their ice-cream to a lot of people without building up their own distribution network. The company could also make use of the experience of Seven-Eleven who obviously can better assess the Japanese’s need and habits. In 2000 Ben and Jerry’s was acquired by Unilever, a multinational food and personal products company. This acquisition gives Ben and Jerry’s the possibility of using the existing distribution channels and reduce the dependency on other companies. Also with Unilever as its parent company the company has a new financial strength which allows them to expand marketing strategies and research and development. Based on the following analysis Ben and Jerry’s is very good positioned in the markets they are competing in. The company uses its strengths and the opportunities in order to fight against potential threats and weaknesses they face due to the lack of huge market share.


Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market Related Books

Ben and Jerry's - Japan Strategic Analysis and the expansion to the Japanese market
Language: en
Pages: 52
Authors: Marc Gittler
Categories: Business & Economics
Type: BOOK - Published: 2002-10-15 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: A, International School of Management Dor
International Marketing Strategy
Language: en
Pages: 448
Authors: Frank Bradley
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Prentice Hall

DOWNLOAD EBOOK

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive fiv
Ben & Jerry's Homemade Ice Cream & Dessert Book
Language: en
Pages: 131
Authors: Ben Cohen
Categories: Cooking
Type: BOOK - Published: 2012-02-01 - Publisher: Workman Publishing Company

DOWNLOAD EBOOK

With little skill, surprisingly few ingredients, and even the most unsophisticated of ice-cream makers, you can make the scrumptious ice creams that have made B
A Century of Innovation
Language: en
Pages: 246
Authors: 3M Company
Categories: 3M Company
Type: BOOK - Published: 2002 - Publisher: 3m Company

DOWNLOAD EBOOK

A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.
The Financial Crisis Inquiry Report
Language: en
Pages: 692
Authors: Financial Crisis Inquiry Commission
Categories: Political Science
Type: BOOK - Published: 2011-05-01 - Publisher: Cosimo, Inc.

DOWNLOAD EBOOK

The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government repo