Download or read book Big Book of Digital Marketing written by Anton Gonson and published by A G Printing & Publishing. This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is search engine optimization? It’s a question that is asked repeatedly by people with a website. It sounds REALLY important, but most people find themselves flummoxed because they don’t know really where to start in getting their website optimized for search. Search engine optimization consists of two processes. The first is getting a website configured so a search engine like Google can index it correctly and the second is making sure your website is in the top search results when someone Googles your products or brand names.