"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that w
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a wil
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the
In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling