Download or read book Building Spec Homes Profitably written by Kenneth V. Johnson and published by . This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical, direct guidance for the successful construction and sale of a spec home--with a minimum of risk. It includes business management, market research, site selection, design and value engineering decisions, purchasing and expediting strategies, and low-cost, high-exposure marketing strategies. The emphasis is on how to create a product that will sell profitably, regardless of the state of the economy.