Business Market Management (B2B): Understanding, Creating, and Delivering Value

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Author :
Publisher : Pearson Education India
Total Pages : 488
Release :
ISBN-10 : 8131731634
ISBN-13 : 9788131731635
Rating : 4/5 (34 Downloads)

Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.

Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Business Market Management (B2B): Understanding, Creating, and Delivering Value Related Books

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Language: en
Pages: 488
Authors: Anderson James C.
Categories: Industrial marketing
Type: BOOK - Published: 2011 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Industrial marketing
Type: BOOK - Published: 1999 - Publisher:

DOWNLOAD EBOOK

A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.
Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Prentice Hall

DOWNLOAD EBOOK

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating a
The B2B Social Media Book
Language: en
Pages: 216
Authors: Kipp Bodnar
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Business Marketing Management
Language: en
Pages: 438
Authors: Michael D. Hutt
Categories: Industrial marketing
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg