Business Publication Advertising Source

Business Publication Advertising Source
Author :
Publisher :
Total Pages : 1302
Release :
ISBN-10 : NWU:35556030321335
ISBN-13 :
Rating : 4/5 (35 Downloads)

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Download or read book Business Publication Advertising Source written by and published by . This book was released on 2002-10 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapt