Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fi
This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, conn
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are de
Explores career opportunities within the advertising and public relations field, providing position descriptions, employment prospects, and salary information.
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are de