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Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and an

Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply th

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers,

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profi

Video games have become an increasingly ubiquitous part of society due to the proliferation and use of mobile devices. Video Games and Creativity explores resea