Download or read book Competing on Value written by Mack Hanan and published by Amacom Books. This book was released on 1991 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR