This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultu
This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultu
The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held
Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases producti