Consumer Management in the Internet Age

Consumer Management in the Internet Age
Author :
Publisher : Rowman & Littlefield
Total Pages : 145
Release :
ISBN-10 : 9781498592222
ISBN-13 : 1498592228
Rating : 4/5 (22 Downloads)

Book Synopsis Consumer Management in the Internet Age by : Joshua Sperber

Download or read book Consumer Management in the Internet Age written by Joshua Sperber and published by Rowman & Littlefield. This book was released on 2019-02-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.


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"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do