Download or read book Creating the Modern Man written by Tom Pendergast and published by University of Missouri Press. This book was released on 2000 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR