Crisis, Credibility and Corporate History
| Author | : Alexander Bieri |
| Publisher | : Liverpool University Press |
| Total Pages | : 164 |
| Release | : 2014-10-29 |
| ISBN-10 | : 9781781387566 |
| ISBN-13 | : 1781387567 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Crisis, Credibility and Corporate History by : Alexander Bieri
Download or read book Crisis, Credibility and Corporate History written by Alexander Bieri and published by Liverpool University Press. This book was released on 2014-10-29 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the use of corporate history for communication and marketing purposes.
