Crisis Marketing

Crisis Marketing
Author :
Publisher : McGraw-Hill Companies
Total Pages : 0
Release :
ISBN-10 : 0844232378
ISBN-13 : 9780844232379
Rating : 4/5 (78 Downloads)

Book Synopsis Crisis Marketing by : Joe Marconi

Download or read book Crisis Marketing written by Joe Marconi and published by McGraw-Hill Companies. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-making at risk. Large or small, Wall Street or Main Street, companies are more vulnerable than ever. A simple rumor or a negative reference in the media--whether based on fact or not--can undo years of goodwill. Any business day can start with: Tabloid rumors or innuendo A report of a scandal at the highest (or lowest) levels News of product-tampering A major class-action lawsuit--or a simple nuisance suit Your industry under fire from politicians or special interests "Crisis Marketing: When Bad Things Happen to Good Companies" gives you a framework for managing that risk. The author, a seasoned pro in crisis marketing and management: Provides guidelines for identifying what can go wrong. Shows how to position your company or business before a crisis happens. Explains why you should expect, and be ready for, "the worst." Tells what to do first in the face of a crisis--and what to do next. The old saying that "any news is good news" was never more untrue than in today's business and media climate. "Crisis Marketing: When Bad Things Happen to Good Companies" provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.


Crisis Marketing Related Books

Crisis Marketing
Language: en
Pages: 0
Authors: Joe Marconi
Categories: Cases
Type: BOOK - Published: 1997 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-mak
Media Strategies for Marketing Places in Crisis
Language: en
Pages: 258
Authors: Eli Avraham
Categories: Business & Economics
Type: BOOK - Published: 2012-05-31 - Publisher: Routledge

DOWNLOAD EBOOK

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t
Media Strategies for Marketing Places in Crisis
Language: en
Pages: 257
Authors: Eli Avraham
Categories: Business & Economics
Type: BOOK - Published: 2012-05-31 - Publisher: Routledge

DOWNLOAD EBOOK

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t
Integrated Marketing Communications in Risk and Crisis Contexts
Language: en
Pages: 211
Authors: Robert S. Littlefield
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-03-09 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors pres
Marketing
Language: en
Pages: 258
Authors: Nick Ellis
Categories: Business & Economics
Type: BOOK - Published: 2010-11-17 - Publisher: SAGE

DOWNLOAD EBOOK

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketi