Cross-Cultural Perspectives on Luxury Marketing

Cross-Cultural Perspectives on Luxury Marketing
Author :
Publisher : IGI Global
Total Pages : 394
Release :
ISBN-10 : 9798369375372
ISBN-13 :
Rating : 4/5 (72 Downloads)

Book Synopsis Cross-Cultural Perspectives on Luxury Marketing by : Tarnanidis, Theodore K.

Download or read book Cross-Cultural Perspectives on Luxury Marketing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-10-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.


Cross-Cultural Perspectives on Luxury Marketing Related Books

Cross-Cultural Perspectives on Luxury Marketing
Language: en
Pages: 394
Authors: Tarnanidis, Theodore K.
Categories: Business & Economics
Type: BOOK - Published: 2024-10-04 - Publisher: IGI Global

DOWNLOAD EBOOK

As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financ
Cross-Cultural Marketing
Language: en
Pages: 352
Authors: Vescovi, Tiziano
Categories: Business & Economics
Type: BOOK - Published: 2022-01-20 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E
Luxury Marketing
Language: en
Pages: 387
Authors: Klaus-Peter Wiedmann
Categories: Business & Economics
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Cross-Cultural Aspects of Tourism and Hospitality
Language: en
Pages: 361
Authors: Erdogan Koc
Categories: Business & Economics
Type: BOOK - Published: 2020-09-03 - Publisher: Routledge

DOWNLOAD EBOOK

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the
New Perspectives in Luxury Branding
Language: en
Pages: 225
Authors: Emerald Group Publishing Limited
Categories: Business & Economics
Type: BOOK - Published: 2015-10-29 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on