Download or read book Cultural Tourism and Tourism Cultures written by Can-Seng Ooi and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "