Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers
Author :
Publisher : Springer Nature
Total Pages : 587
Release :
ISBN-10 : 9789811944574
ISBN-13 : 9811944571
Rating : 4/5 (74 Downloads)

Book Synopsis Dealing with Socially Responsible Consumers by : Jishnu Bhattacharyya

Download or read book Dealing with Socially Responsible Consumers written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2023-01-01 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


Dealing with Socially Responsible Consumers Related Books