Download or read book Determinants of Customer Loyalty in the Online Setting written by Emma Maria Neubauer and published by . This book was released on 2021 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis and review of extant literature reveals an extensive framework of customer loyalty determinants in the offline setting. Among the most frequently mentioned and widely acknowledged factors are satisfaction, trust, commitment, emotions, corporate image, perceived value, quality and involvement. The rapid development of the online setting and its tremendous capabilities to transform commerce irreversibly confronts both marketing scholars and practitioners with the following question: How do the distinct characteristics of the online setting influence determinants of customer loyalty? This literature review reveals that, among others, the quality of the customer's purchasing experience, brand equity, the information provided by the company as well as social media tools and features of personalization during virtual encounters drive levels of customer loyalty in the online setting. The present paper concludes with practical implications concerning the implementation of the identified determinants to strengthen the long-term relationship between online customer and company.