This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were
Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b