Download or read book Digital Flows written by Leverhulme Early Career Fellow Steven Gamble and published by Oxford University Press. This book was released on 2024-10-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.