Download or read book Digital Marketing Strategies for Startups in India written by Sonal Gulati and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet has become a primary resource for the global audience who seek variety of information before buying any product or services online or from a local store. This particular research is part of a larger study which evaluated the use of digital marketing by startups/small size businesses in India and buying behavioral change of the customers from big brand to new ventures on the basis of reviews and online reputation. The focus of this particular project was to assess the digital marketing practices by new companies and how they are giving competition to the global market. It will also discuss how India's economy and employment improving using digital marketing practices.