Digital Metrics Playbook

Digital Metrics Playbook
Author :
Publisher : Dreaming Intent Press
Total Pages : 111
Release :
ISBN-10 : 9780996101301
ISBN-13 : 0996101306
Rating : 4/5 (01 Downloads)

Book Synopsis Digital Metrics Playbook by : Enrique Quevedo

Download or read book Digital Metrics Playbook written by Enrique Quevedo and published by Dreaming Intent Press. This book was released on 2015-02-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.


Digital Metrics Playbook Related Books

Digital Metrics Playbook
Language: en
Pages: 111
Authors: Enrique Quevedo
Categories: Business & Economics
Type: BOOK - Published: 2015-02-19 - Publisher: Dreaming Intent Press

DOWNLOAD EBOOK

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have a
The CEO's Digital Marketing Playbook
Language: en
Pages: 250
Authors: Thomas J. Donohoe
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: Koehler Books

DOWNLOAD EBOOK

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every comp
The Customer Centricity Playbook
Language: en
Pages: 136
Authors: Peter Fader
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
The AIoT Playbook
Language: en
Pages: 413
Authors: Dirk Slama
Categories: Electronic books
Type: BOOK - Published: 2022 - Publisher: Springer Nature

DOWNLOAD EBOOK

The Design Thinking Playbook
Language: en
Pages: 943
Authors: Michael Lewrick
Categories: Design
Type: BOOK - Published: 2018-05-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of bus