Download or read book Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-05-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.