Download or read book Entrepreneurship: Ideas in Action Updated, Precision Exams Edition written by Cynthia L. Greene and published by Cengage Learning. This book was released on 2018-01-05 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.